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Big Bro
Let’s Make Magic!
How can we position Big Bro Storage as the go-to solution for simplifying lives and securing belongings?
We started with an in-depth analysis of the storage market, pinpointing what sets Big Bro apart: its commitment to simplicity, care, and modern technology. Our focus was on creating a brand identity that highlights Big Bro’s role as a trusted partner in decluttering and organizing life.
They delivered high-quality work
I had an amazing experience working with Tetiana for our new brand design and landing page development. She delivered high-quality work, captured our vision perfectly, and communicated clearly throughout the entire project. It was a lot of fun working with her!
Mike Reinheller
1. Brand Strategy
Big Bro Storage set out to be more than just a place to store stuff. The idea was to create a brand that feels like a trusted “Big Brother” for your belongings—someone who makes life simpler, safer, and stress-free. We focused on highlighting Big Bro’s promise of care, security, and a modern, easy-to-use experience to stand out in a crowded market.
2. Visual Identity
The visual identity blends a bold color palette to convey positivity, trust, and warmth. The pentagon logo symbolizes secure storage, while rounded elements and open spaces emphasize care and clutter relief. The Genova font for headlines delivers modernity and professionalism, paired with Gilroy for approachable, easy-to-read body text.
3. Application
Big Bro’s identity comes to life through clean, engaging visuals across website designs, marketing materials, and social media. Custom imagery of storage units and hands-on care highlights security and friendliness. Vibrant, modern designs with intuitive interfaces ensure a seamless user experience, staying true to the brand’s promise of simplicity and trust.