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Drillia
Leader in AI-powered sports coaching
How can we position Drillia as the ultimate AI-powered coaching assistant that not only saves time but redefines how basketball coaches approach practice planning and team management?
Drillia sought to transform a fragmented and manual process into a streamlined, intuitive solution for coaches worldwide. Our mission was to build a brand that resonated with passionate, time-strapped coaches, showcasing Drillia as their go-to tool for elevating team performance while reclaiming precious hours from their packed schedules.
They were offering valuable insights and creative ideas
We highly recommend Vieira Branding for any logo or branding work! They did much more than just create a logo for Drillia - they became deeply involved in the entire process, offering valuable insights and creative ideas that elevated our brand identity. Their dedication, attention to detail, and commitment to understanding our vision truly made the difference. If you’re looking for an agency who goes above and beyond, Vieira Branding is the one!
Gerard Cuenca
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1. Brand Strategy
Through workshops and strategic analysis, we identified these key brand pillars:
- Innovation: Highlighting Drillia’s cutting-edge AI capabilities.
- Efficiency: Stressing the time-saving features that help coaches focus on what matters most—their teams.
- Empowerment: Enabling coaches to optimize their practice plans and strengthen their team dynamics.
- Community: Building a global network of coaches united by shared knowledge and passion for sports.
2. Visual Identity
Logo:
The arrow conveys the idea of progress and impoverment
The star symbolizes the AI-driven nature of the platform
Together, the elements of the mark demonstrate that the platform's advanced technology is powered by AI, driving and empowering innovations in sports.
Typography:
Clean and modern san-serif typeface that complements the futurictic and streamlined feel
Colors:
The colors are bold yet professional, reflecting both the tech-driven and human-centric sides of Drillia.
