Let's Talk
Flow
How can we transmit Flow as a place where anyone can transform their movements and reveal inner energy?
We began with an in-depth market analysis, identifying key differentiators and positioning Flow as a place for transformative power of dance and encourage their students to embrace their inner strength and confidence. Our team worked closely with the client to craft a unique brand identity that resonated with both investors and customers, focusing on a sleek, modern aesthetic paired with a dynamic color palette.
They captured our vision
”Vieira Branding was an absolute hit for us. They managed to capture our vision right from the start in order to develop the perfect product with us. We will continue to work very closely with Vieira Branding.”
Kate Nasum
1. Brand Strategy
We worked collaboratively with Kate and her team to cultivate a brand image that embodies a comfortable and empowering space. The goal is to encourage confidence, self-expression, and a sense of relaxation, allowing women to embrace and reveal their sexuality through the fluidity of movement.
02. Visual identity
The visual identity features bold and dynamic colors, fluid shapes, and sleek typography that radiate energy and confidence. Playful stickers add a fun, personal touch, reinforcing the studio’s spirit of self-expression and creativity. It’s a modern, empowering look that perfectly matches a space where women can move freely and confidently.
03. Applications
We created a comprehensive brand experience, including social media templates, and presentation materials. These elements highlight Flow’s mission to empower the community of dance enthusiasts.